Agileseventeen is a distinguished company specializing in providing SCRUM training solutions, adept at bridging the divide between technology and employees in diverse businesses. Throughout this engagement, I skillfully developed a series of valuable assets strategically aimed at promoting their services to clients across diverse online platforms, thus fortifying their brand presence and effectively reaching their target audience.
Concept 01
Concept 02
As an initial phase, I undertook the creation of conceptual designs for the infographic component of the project, which are visually represented in the images below. Drawing inspiration from existing brand content developed for Agileseventeen, our team prioritized the central theme of "bridging the gap." Throughout this ideation process, we explored numerous creative directions, including a bridge-style design to symbolize Agileseventeen's pivotal role in the process. Additionally, we ventured into the concept of a rocket launch, signifying the transformative growth a company experiences when collaborating with Agileseventeen.
Final Infographic Design
Once the infographic was approved, my team and I moved on to creating the sizzle video. This sizzle video needed to take aspects from the infographic to keep all elemets in our deliverables cohesive. We also wanted the video to be very informative without being too "boring". This can be a challange when creating content for what most people would think of as business talk.
A look behind the scenes of creating the sizzle video. (Screenshot taken from After Effects)
In order to keep the audience engaged I used various techniques in the video including 3D animation, character animation, typography, and using the brands colors to highlight meaningful areas in the video.
After long hours of animating I finally had a finished product to present to the client. The video had hit all the marks the client was wanting to talk about and was receved very well with only minimal changes to icons, text, and colors.