Imagine Live Tour

Breaking down the project...

Working with a large company like this was a true pleasure. For this project, I was assigned to first design the exterior and interior of Ericsson's BizBox 2.0. Once that was approved, I moved on to create a 3D mockup of the BizBox. Finally, I was tasked with creating the print files for the interior and exterior of the trailer & to make sure that all components and design elements would fit in the small area.

One of our teams' initial designs.

Working with one other designer we collaborated to create these initial designs that have a combination of brand elements from Ericsson.

Concept 01

Concept 02

After gathering valuable feedback from our client, I created various 3D-style mockups of some of the lead designs. This included working with SketchUp to model the interior and exterior elements of the BizBox 2.0. After that, I took basic renders of the trailer to apply textures in photoshop. This was a quick and good-looking way to further show our client what the final product would look like.

Final 3D Render

Various other 3D renders to further show our client what the final product would look like.

From there we finalized all of the measurements and moved forward with creating the final 3D model. These were made in blender and rendered with Blenders cycles render engine.

The final BizBox 2.0 fabricated and ready to go!

A concept deck of t-shirt designs for the opening party of the Imagine Live Tour

After this step was complete it was just a matter of sending our design over to BrewCo, the team that was going to fabricate the trailer, and they began bringing to life our designs. We also went ahead and created a t-shirt design for the opening event near the Ericsson headquarters. The team ended up going with option 5 of the t-shirt designs.