Commencing this project, I initiated the crucial phase of gathering essential information required for the email's creation. I orchestrated a meeting with SOW Goods' CEO to gain deeper insights into their strategic intentions for the email and the desired outcomes it aimed to achieve. This engagement involved a strategic inquiry, including inquiries into the specific target demographic for the email, potential differentiations in the granola audience compared to their standard freeze-dried food clientele, and the optimal approach to engaging the audience's interest, encouraging them to navigate through the email content until its conclusion.
Granola bags that I had previously designed for SOW Good
Subsequent to collating the insights from the SOW Good team, I initiated communication with my esteemed colleague, a proficient web developer, to further refine our approach for crafting the email. Through a collaborative discourse, we precisely delineated our visual aspirations for the email's aesthetic, determining our intention to incorporate the textured background that has consistently characterized our brand's previous deliverables. In line with our commitment to brand coherence, we also embarked on the creation of bespoke icons, thoughtfully tailored to harmonize seamlessly with both the email and the overarching brand identity.
Icons that I had created for the email.
Subsequent to this phase, I initiated the process of meticulously bringing the email concept to fruition. Employing Adobe Illustrator, I orchestrated the design, which was subsequently divided into distinct sections, a strategic approach facilitating our proficient web developer's seamless integration into the email format. Enclosed herewith is the conclusive rendition of the email design for your reference.
